Is Shopify Plus Worth It? The Revenue Point Where It Pays for Itself
Shopify Plus starts at $2,300 a month. Advanced costs $299 a month on annual billing. So the real question is not what…
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Technical SEO vs On-Page SEO: Which to Fix First on a Site Under 500 Pages
A client sent me a 60 page technical audit and asked which item to start with. Their site had 240 pages, no…
B2B Social Media Strategy: Your Buyers Are Not on Instagram
A manufacturing client once showed me their social calendar. Four posts a week on Instagram, beautifully shot, reasonable engagement. Their average deal…
Social Media Automation That Does Not Sound Automated
You can spot it in about two seconds. A brand posts a cheerful product carousel at 9am. Underneath, three people are asking…
Shopify vs WooCommerce Cost: The 5-Year Total Nobody Models
Nearly every platform comparison you will read comes down to the same sentence: WooCommerce is free, Shopify is not. That sentence is…
SEO Audit Cost: What a $500 Audit Misses That a $5,000 One Finds
I once read two audits of the same website, commissioned three weeks apart. The $500 one ran to 94 pages. The $4,800…
Social Media Management Cost: What Happens When You Add the Fifth Channel
A client asked me to add TikTok to their retainer. They were on Instagram, Facebook, LinkedIn and Pinterest already. They expected the…
Email Automation: 9 Workflows That Pay for the Software in Month One
A store I looked at last year was paying $149 a month for email software. They used it to send two newsletters…
Shopify Development Cost: Why One Brief Is Quoted at $3k and $60k
Same brief. Same twelve page document. Three quotes: $3,200, $18,400 and $61,000. The $61,000 agency was not trying to rob anyone. The…
How Much Does SEO Cost in 2026? Why Quotes Range From $800 to $8,000
Three agencies. One brief. Quotes of $850, $3,200 and $7,900 a month. Same website, same goals, same 40 minute call. If you…
Amazon FBA Storage Fees: 6 Costly Traps Slow Stock Creates
On day 270, storing 100 units costs you $11.40 a month. On day 271, the same 100 units cost $31.15. Nothing happened.…
Shopify to WooCommerce Migration: 8 Critical Steps That Protect SEO
Most Shopify to WooCommerce migration horror stories come down to one decision made in the first ten minutes. Somebody accepts WooCommerce’s default…